​...did you know memory loss is not an
​     
​inevitable consequence of growing older?

​March, 2021

As we age, it is not uncommon for a type of memory known as Episodic Memory to decline, but this decline is much more pronounced in people with Alzheimer’s Disease (AD), where deficits in Episodic Memory are the first noticeable symptom of the disease, i.e., misplacing your keys or leaving the cooker on. 

A simple and fun App game that stimulates Episodic Memory, using a clever twist on a memory card game, has been developed by a neuroscientist. Download on Apple’s AppStore. 

Episodic Memory begins to form in early childhood, developing most rapidly between ages 6-11 and is hugely important in children’s learning and social development.
 
Scientists believe the extent to which your memory declines in later life can depend on how much cognitive reserve we develop throughout our whole life. 
 
Stimulating metal activity is known to build your cognitive reserve via a process known as neuroplasticity, where neural networks in the brain adapt both structurally and functionally in response to stimuli. 
 
Greater cognitive reserve might thus provide alternate pathways for memories to be formed, stored and retrieved.  
 
EpicMem© now features on the Educational App Store’s Best Brain-Training Apps list, they affirm “Its challenge is absorbing, and it does stretch your powers of memory - especially as the levels progress.”
 
In emphasising the benefits to parents, they go on to state, “Many games have violence or quick reactions at their heart. EpicMem©-Brain Training entertains and occupies without recourse to either of these, which makes it a pleasant alternative to have available on a phone for long journeys and other times when children look for something to occupy themselves.”  
 
In summary the Education App store review concludes “People of any age can play EpicMem©-Brain Training. The puzzle is simple enough for all ages to understand.“ 
 
In short, staying mentally active can be as enjoyable in the immediate, as it is worthwhile to our health and quality of life in the future. Indeed, memory loss need not be an inevitable consequence of ageing!
 
About the author: EpicMem© is the brainchild of a neuroscientist who graduated from Kings College, London in 2000 and went on to work in pharma for many years. Specializing in neurodegenerative diseases such as AD, she recognised how advances in the science of memory could be applied in a simple & fun game format to be made accessible to all. 
​ 
Download on the Apple App Store for iPhone & iPad! 
 
Certified by the Educational App Store 4*

EpicMem© is not intended to diagnose, treat, cure or prevent any disease & has not been evaluated in clinical trials.